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Bomin Group on Wednesday announced the launch of a new brand identity and website as part of its strategy to deliver the company's next phase of global growth.

In a statement, Bomin said: "The shipping industry is experiencing significant change, and the fuel supply chain is becoming increasingly complex. The launch of Bomin's new brand identity reflects this evolution, and the company's global position within the market.

"The new corporate identity also underlines the company's ethical values, and sustainability as a business, and its commitment to providing fuel supply solutions that are reliable, compliant, and deliver both operational and cost efficiencies."

Thomas Roller, Managing Director, Bomin Group, commented: "We recognise and understand the industry's new and impending challenges. That's why over the past year we have invested in further developing our global physical infrastructure, and establishing our regional hubs to ensure universal excellence in service standards, processes, and in the quality of products that we provide to all our customers."

Roller added: "The launch of our new brand identity is a visual statement of Bomin's commitment to evolving in line with the shipping industry. The challenges for shipping are many, but we are ready with our energy, and know-how to deliver the highest levels of performance and counsel to enable our customers to thrive in this changing market."

New logo

The new logo comprises a modern typeface, and is said to represent Bomin's global presence and international standing, as well as its ethical approach to business.

The waves in the logo are designed to reflect Bomin's maritime heritage and its core value of 'energy'.

Bomin said the green and red colours, meanwhile, symbolize its close working relationship with its parent companies Mabanaft and Marquard & Bahls.

Image: Bomin's website with new brand identity, launched on September 6, 2017.