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Bunker supplier OW Bunker has launched a new unified German brand, OW Bunker Germany, following the merger of its parent Wrist Group’s companies Wrist Bunker Supply and Wrist Worldwide Trading.

The new entity will incorporate the two distinct trading and physical supply divisions under one brand.

“The new brand provides scale to the business, as one of the largest bunker suppliers in Germany, and capitalises on the global credibility, capabilities and infrastructure of OW Bunker, which has a reputation worldwide as a leading marine fuel supply organisation,” said Götz Lehsten, executive vice president, OW Bunker.

“In these tough economic times, customers want to work with suppliers that have the financial strength, stability as well as quality products and services to help them develop the best and most viable fuel procurement solutions that meet the specific demands of their businesses. The OW Bunker brand carries this credibility.”

OW Bunker Germany has 20 people working out of its regional headquarters in Hamburg, supplying products and services to local and international shipping lines. Its coverage in the region extends to all major North Sea and Baltic ports as well as ports along the Elbe and Weser rivers.

OW Bunker Germany is wholly owned by its parent company OW Bunker Group, with all rights and duties from Wrist Bunker Supply and Wrist Worldwide Trading divisions remaining unaffected.

Boris Gronenberg leads OW Bunker Germany’s world wide trading division, and physical supply will come under the remit of Jan Christensen, OW Bunker’s new physical division vice president, who joined the company in January 2012 from Maersk Oil, where he was head of its fuel trading operation.