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Global shipping, logistics and marine services provider GAC Group is launching a new corporate tagline in 2013 that emphasises its support for customers in achieving their business objectives.

'Delivering your strategy' places customers' ambitions and strategic targets at the centre of GAC's service promise. It replaces 'Wherever you go' which, over the past decade, has accompanied the Group's development into a truly global organisation.

"With 'Delivering your strategy' we clearly state our aim to be our customers' strategic partner and not simply their service provider," said GAC Group President, Bengt Ekstrand.

"We are focusing on delivering high-level performance, based on the four pillars of GAC's corporate strategy - our values, our long-term relationships, our assets and our regional structure.

"The new tagline captures the essence of what we are good at and how we can help our customers deliver their own strategies. It tells the world that we are in business to help drive our customers' business."

An integrated branding campaign centred on the new tagline and strategy will be introduced globally in coming months.

Find out about the commitment that underpins GAC's new brand promise at www.gac.com/brand.