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Bunker firm and integrated energy services provider and product manufacturer Gulf Petrochem has rebranded as GP Global.

In a statement, the UAE-headquartered company said: "The new identity builds on GP Global's vision to become a global energy conglomerate that catalyses growth by expanding into new markets, expanding its product portfolio and supporting its customers."

"With its focus on offering bespoke solutions to meet commodity needs to businesses worldwide, GP Global celebrates three core values of the organisation - Reliability, Integrity and Agility."

Innovation and the environment

With the new branding, GP Global explained that it aims to offer innovative products and more tailored services, and that it will focus on safeguarding the environment through a more efficient control of its supply chain to reduce environmental footprint and emissions.

Logo

Commenting on its new logo, GP Global said it "represents the path made by a single, metaphorical atom - an element embedded within its structure as a circle."

"A warm colour spectrum and use of gradients are representative of reactive levels of energy and intensity," the company added.

Ashok Goel, chairman and founder of GP Global, remarked: "Our new corporate identity is a compelling testament to the evolution and transformation of our organisation from a UAE-based entity to a global player. The new branding breathes fresh life into our business and highlights the opportunity areas for us to expand into even newer markets and businesses. Honouring our past and embracing the future, GP Global's brand essence is about catalysing mutual growth - of our organisation as well as that of our stakeholders."

"Global progress and economic development requires innovative and bespoke commodity solutions. That's why we are focused on delivering comprehensive solutions to clients who are forging the building blocks of economies around the world. Our products serve the globe wherever new infrastructure is developed, and machinery and industry spin into gear, as well as drive the logistics sector that connects countries and economies. Offering turnkey solutions for our customers, we are set apart by the synergies our various business lines unlock to create sustained commercial success."