Fri 19 Feb 2010 12:24

New brand image for CEPSA Marine Fuels


Spanish firm aims to 'maximise its international presence' by adoping the CEPSA corporate image.



CEPSA Marine Fuels (CMF), a wholly-owned subsidiary of CEPSA, has decided to update its brand image by incorporating the CEPSA corporate image in its logo in order to 'maximise its international presence'.

"Adopting the corporate image will enable CMF to take maximum advantage of the synergies offered by being part of a Group that operates in Spain, Algeria, Brazil, Canada, Colombia, Egypt, Panama, Peru and Portugal, and which sells its products all around the world," CMF said in a statement.

The company, which has operated in the bunker business since 1930, set up the CMF brand four years ago in order to focus its international efforts and develop CMF as an international supplier of marine fuel.

Since its creation, CMF has achieved the following targets:

• Developed international trading activities with growing sales in international ports.

• Positioned itself as the leading supplier in a number of ports.

• Developed new financial and commercial projects outside Spain.

• Optimized the usage of tank and logistics facilities.

• Successfully met environmental challenges related to marine fuels, such as reducing sulphur levels.

CMF says its new image, in place from February 17th, will help it to consolidate its business and expand its operations, whilst also meeting new challenges in the area of specifications and in the regions where it operates.

"CMF works constantly to improve its operations, products and services, on the basis of the experience it has built up over the years. As part of the CEPSA Group, the company can benefit from the brand image of a market leader in many fields," CMF added.

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