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ExxonMobil on Tuesday announced the launch of Mobil Serv, a new global services brand to help marine operators optimize maintenance programs, vessel reliability and operating costs. Under the new brand, ExxonMobil says it will be rolling out a range of "next-generation services" for the marine industry.

The combination of Mobil Serv and ExxonMobil's portfolio of lubricants is designed to provide an "end-to-end solution" for marine operators, equipping them for the challenges ahead against the backdrop of a tough economic climate and changing regulation.

Some of the services under the Mobil Serv brand will leverage the power of cloud computing and big data to provide customers with a platform that will aim to provide value through information and trend analysis.

Services will include Mobil Serv Lubricant Analysis, which will replace Signum Oil Analysis.

"The industry is facing a number of challenges, and Mobil Serv can help our customers respond," said Iain White, Global Marketing Manager at ExxonMobil Marine.

"Many of our next-generation services build on new technology with an easy-to-use platform that will enable operators to gain deeper insights and help drive crucial efficiencies within their business."