Bunker Holding has announced plans to fully absorb the Baseblue brand into its existing units, primarily KPI OceanConnect, by April 30, 2026, as part of efforts to streamline operations and better align regional teams.

The integration follows steps taken earlier this year in Hong Kong, where Bunker Holding combined the Baseblue and KPI OceanConnect teams under the KPI OceanConnect brand.

Work is already underway to unite the Eastern Mediterranean teams by transferring Baseblue assets and employees into KPI OceanConnect. The move is expected to improve collaboration and optimize the companies' existing combined expertise with the aim of strengthening the service offering for customers and suppliers.

"Streamlining our structure enables our teams to work as one and focus resources where they have the most impact. As an industry leader, we continuously strive to innovate and fully utilize all our strengths in a coordinated and optimal way," said Anders Grønborg, Chief Commercial Officer of Bunker Holding.

Dorthe Bendtsen, CEO of KPI OceanConnect, will continue to lead KPI OceanConnect, supported by the existing regional management structure and local managers from both organizations. As part of the strategic reorganization, existing Baseblue customer and supply agreements will be transferred to KPI OceanConnect on a like-for-like basis.

"I really look forward to bringing the teams together and further exploring the many synergies. With the combined team, we are confident that our business partners will have access to an even stronger and more comprehensive platform of services and expertise. In the coming months, we will focus on integrating teams, building a common culture, and expanding our operations in the East Med region," said Bendtsen.

Baseblue was formed in February 2023 from the merger of BMS United, Bunkernet, and Sea Bunkering International.

Bunker Holding is part of the family-owned USTC Group. The business is present in 32 countries with 62 offices.